Privacy Policy

1. Introduction

This Privacy Policy describes how MarkSurge Marketing Minds Private Limited ("MarkSurge", "we", "us", or "our") collects, uses, and protects your information when you visit marksurge.com (the "Site") or contact us about our services. It also explains the rights you have over your personal information.

By using our Site or getting in touch with us, you agree to the practices described in this policy. If you do not agree with it, please do not use the Site.

2. Who we are

MarkSurge is a growth and marketing partner that helps brands acquire customers through paid advertising, SEO, email, social media, websites, creative, and affiliate and partner marketing. For the purposes of data protection law, MarkSurge Marketing Minds Private Limited is the data controller responsible for your personal information.

3. Information we collect

We only collect information we genuinely need. This falls into two categories.

a. Information you give us

• Contact details such as your name, email address, company, and any information you include when you email us or reach out about a partnership.
• Newsletter sign-ups, where you choose to subscribe, including your email address and subscription preferences.

b. Information we collect automatically

• Usage and device data such as your IP address, browser type, device, pages viewed, time on page, and referring website, collected through analytics tools.
• Cookies and similar technologies that help the Site work, measure performance, and support advertising. See section 4 for details.

We do not knowingly collect sensitive personal information, and we ask that you do not send it to us unless it is necessary.

4. Cookies & tracking technologies

Cookies are small files stored on your device. We use them, along with similar technologies, to understand how people use our Site and to make our marketing more relevant. The main tools we use include:

• Google Analytics to understand traffic, pages, and how visitors move through the Site.
• Microsoft Clarity to see aggregated usage patterns, such as how pages are viewed and where people click, so we can improve the experience.
• Advertising cookies from partners such as Meta (Facebook) and Google Ads, which help us measure campaigns and show relevant ads.
• Other trackers may be used from time to time for similar analytics or advertising purposes, in line with this policy.

You can control or disable cookies through your browser settings, and you can opt out of many advertising cookies through your device or platform privacy controls. Blocking some cookies may affect how parts of the Site work.

5. How we use your information

We use the information we collect to:

• Respond to your enquiries and discuss potential partnerships.
• Provide, operate, and improve our Site and services.
• Send newsletters and updates where you have asked to receive them.
• Measure and improve our marketing, campaigns, and content.
• Keep our Site secure and prevent fraud or misuse.
• Meet our legal, tax, and regulatory obligations.

6. Legal bases for processing

Where data protection laws such as the EU and UK GDPR apply, we rely on the following legal bases to process your information:

• Consent, for example when you subscribe to our newsletter or accept non-essential cookies.
• Legitimate interests, such as understanding how our Site is used and promoting our services, balanced against your rights.
• Performance of a contract, when we are in discussions or working with you as a partner.
• Legal obligation, where we must process information to comply with the law.

7. How we share your information

We do not sell your personal information. We share it only in limited circumstances:

• Service providers who help us run our business, such as analytics, email, hosting, and advertising platforms, under appropriate confidentiality and data protection terms.
• Advertising and analytics partners such as Google, Microsoft, and Meta, as described in our cookies section.
• Legal and regulatory authorities, where we are required to do so by law or to protect our rights.
• Business transfers, if MarkSurge is involved in a merger, acquisition, or sale of assets, in which case your information may be transferred as part of that transaction.

8. Data retention

We keep your personal information only for as long as we need it for the purposes set out in this policy, or for as long as the law requires. When it is no longer needed, we delete it or anonymise it. For example, we keep enquiry emails for as long as needed to manage our relationship with you, and newsletter data until you unsubscribe.

9. International data transfers

We operate globally, and the tools and partners we use may process information in countries other than your own, including outside your region. Where we transfer personal information across borders, we take steps to ensure it is protected in line with applicable law, such as relying on recognised safeguards offered by our service providers.

10. Your rights

Depending on where you live, you may have some or all of the following rights over your personal information under laws such as the EU and UK GDPR, the California Consumer Privacy Act (CCPA), and India's Digital Personal Data Protection Act (DPDP):

• Access the personal information we hold about you.
• Ask us to correct information that is inaccurate or incomplete.
• Ask us to delete your personal information.
• Object to or restrict certain processing, including direct marketing.
• Withdraw consent at any time, where we rely on consent.
• Request a copy of your information in a portable format.
• For California residents, the right not to receive discriminatory treatment for exercising these rights.

To exercise any of these rights, email us at [email protected]. We will respond within the time required by applicable law. You also have the right to complain to your local data protection authority.

11. Data security

We use reasonable technical and organisational measures to protect your information against loss, misuse, and unauthorised access. No method of transmission or storage is completely secure, so while we work hard to protect your information, we cannot guarantee absolute security.

12. Children's privacy

Our Site and services are intended for businesses and adults. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

13. Third-party links

Our Site may contain links to other websites and platforms that we do not control. This policy does not apply to those sites, and we are not responsible for their content or privacy practices. We encourage you to read the privacy policy of any site you visit.

14. Changes to this policy

We may update this policy from time to time to reflect changes in our practices, technology, or the law. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

15. Contact us

If you have any questions about this Privacy Policy or how we handle your information, please get in touch: